What Roava builds and runs.
Every service is built for one market: Roanoke-area roofing and exterior contractors. No generalist playbooks, no contractor-of-the-month agency model.
All services
- 60–90 days to first ranking movement
Roofing SEO
Local pack dominance for roofing contractors. GBP management, citation building, service pages, and review velocity strategy.
See the details - 3-pack target for every service area
Local SEO
Full local search foundation for any exterior contractor. Covers the same pillars as roofing SEO, built for your trade.
See the details - < 2s mobile load time target
Web Design
Conversion-focused contractor websites. Fast, mobile-first, built to generate calls and form submissions.
See the details - LSA + PPC managed together
Google Ads
PPC and Local Service Ads management for roofing and exterior contractors. Built for call volume, not click volume.
See the details - Roanoke MSA market focus
Gutter Marketing
Local SEO and lead gen built specifically for gutter contractors in the Roanoke MSA.
See the details - Roanoke MSA market focus
Siding Marketing
Search presence and lead generation for siding and exterior cladding contractors.
See the details - Roanoke MSA market focus
Window Installer Marketing
Local SEO and paid lead generation for window installation companies in the Roanoke area.
See the details - Roanoke MSA market focus
Exterior Coating Marketing
Lead generation for exterior painting and protective coating contractors, including ceramic and nano-coating specialists.
See the details
One market. Deep playbook.
Roava works with roofing and exterior contractors in the Roanoke MSA only. That means Roanoke City, Roanoke County, Salem, Vinton, Botetourt County, Bedford County, and the New River Valley.
The narrow focus is the product. When the only clients are exterior contractors in one metro, the keyword data, competitor intel, and local search patterns are specific to your actual competition. Not generic advice adapted from dental SEO.
All work is done by the founder. No account managers, no offshore execution teams. DeShea runs the strategy and the campaigns.
Not sure where to start?
The free audit covers your GBP score, citation health, competitor gaps, and site speed. Specific findings for your business in 48 hours.